Snapchat is becoming the social network it never wanted to be

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Even though Snapchat tends to get lumped in with other social platforms, it’s never really been much of a social network — until now.

While Facebook, Instagram, Twitter and the like thrive off the vast amounts of (often public) frenetic sharing that happens on their networks each day, Snapchat has made no secret that its users turn to it for a different type of interaction.

Rather than the megaphone of Twitter or the popularity contest that’s Instagram, Snap has prided itself on the large volume of private sharing it sees, its users’ “creativity” and the fact that its app enables a kind of authenticity not found elsewhere on social media. Read more…

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